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This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2019
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2019.039